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How to Change Your Facebook Page Name in 2019

At times I write about topics not related specifically to Switzerland. This is one of those times and if you're not interested in learning about one of my challenges in the blogging world in 2019 I suggest you simply click on. You could have a look at some of my current popular posts like 'How to Eat a Gipfeli' or 'How to Spot a Swiss Person'.

For those looking for a way to beat the Facebook algorithm that prevents name changes of Facebook pages, please stay with me! Don't worry, no programming skills needed at all!

Why I Wanted to Change my Facebook Page Name

I recently renamed my blog about life in Northern Peru from 'Las Cabañitas de Gocta' to 'Destino Amazonas' (and moved it to a new custom domain too). The change became necessary when I realized that the original name didn't fit the content and the goal of the blog anymore. You can read about the detailed reasons for the change here 'Cambiamos de Nombre!' (in Spanish only).

The name change and following move to the custom domain from the original blogspot one was actually quite painless and fast. We explained the name change on the blog and on our Facebook page where we also announced that we would be changing our name on Facebook in the coming days. I thought it would be just as easy. Little did I know!

How to Change Your Facebook Page Name in 2019 - A Success Story

I followed the instructions from Facebook on how to change a page's name. I clicked edit next to the page name on the page info section and changed 'Las Cabañitas de Gocta' to 'Destino Amazonas'. After a few moments I received a message with surprising news: The name change was denied! For some reason the name change was against the page name guidelines. There was an option to appeal which I did but a few days later the same negative response came to my support inbox: Name Change Not Approved!

So I started to look for some insight on how to change a page name when the name change is quite 'big', i.e. the new name is completely different from the old one (as opposed to someone just adding or deleting a word). I found this video from Six Figure Tactics which at first glance didn't seem like much but in the end the strategy it proposed worked!

The video suggest to change the Facebook page name one word (or in extreme cases maybe even one letter) at a time until you reach your desired new page name. If your new name has less words than the original name you should delete superfluous words one by one. In my case this would look like this:

Las Cabañitas de Gocta (original name)
Cabañitas de Gocta (first change)
Cabañitas de Amazonas (second change)
Destino de Amazonas (third change)
Destino Amazonas (fourth change to new name)

Originally it was possible to request a new name change a short while after a successful name change. Nowadays (in June 2019), Facebook makes you wait for a few days until it re-enables the option to edit the page name. In my case I had to wait 7 days after the first change, 7 days after the second, 7 days after the third and again 7 days after the fourth and final change. This makes a total of 28 days for changing my Facebook page name. 

Even if it took a while, the good news is that it was possible. The bad news? Well, you'll need a bit of patience, time and possibly a bit of luck to make this happen. Otherwise, it really is quite straight forward!



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